01 — Overview
A personal branding mark for Alin Cretu, developed alongside a separate luxury real estate project for the same client. The request was personal, not corporate, a mark that could live on Alin's own channels (profile, signature, incidental collateral) while visually rhyming with the real estate brand it sits next to.
02 — Approach
Small surface, clear signal
A personal mark that doesn't overreach.
Personal branding marks carry a risk of trying to say too much. The brief here was the opposite, something confident and quiet, working with the tonal palette already established for the real estate work, so both brands could coexist on a business card or signature block without competing for attention.
